Push notifications have become an increasingly popular tool for businesses to directly reach their customers. These notifications are messages sent through mobile applications and appear on the device's screen, even if the app is not open at that moment. Through push notifications, companies can send relevant information and special promotions to their customers, thereby creating a significant impact on their purchases and brand loyalty.

Promotions through push notifications offer several benefits to customers. Firstly, they provide access to exclusive offers and discounts that might otherwise go unnoticed. By receiving a push notification with a special promotion, customers feel valued and have the opportunity to enjoy additional benefits when making their purchases.

Another benefit of promotions through push notifications is convenience. Customers do not have to actively search for deals and promotions since these notifications come directly to their mobile devices. This saves time and effort, which is especially valued in today's era where information and purchasing options are abundant.

Additionally, promotions through push notifications can create a sense of urgency among customers. Upon receiving a notification with a limited-time or limited-quantity promotion, customers feel the need to act quickly to take advantage of it. This can increase the conversion rate and generate a boost in sales for businesses.

The impact of promotions through push notifications on customers can be measured through various indicators. One of them is the increase in notification open rates. When customers receive a push notification with a promotion, they are more likely to open and read it compared to other types of messages or emails. This high open rate indicates a higher level of interest and engagement from customers.

Another indicator of the impact of promotions through push notifications is the increase in click-through rates. Customers who receive a notification with a special promotion are more likely to click on it to get more information or make a purchase. This higher number of clicks indicates a greater level of interest and engagement from customers.

In summary, promotions through push notifications have a significant impact on customers. They provide benefits such as access to exclusive offers, convenience, and urgency in making purchases. Furthermore, these impacts can be measured through indicators such as open rates and clicks. Using push notifications strategically and personally can help businesses increase sales and strengthen customer loyalty.